Notes from the Life Dept:

Best Environment to Sell Life Insurance is During Client Demand

  • Consumers are seeking Protection-based products

  • Relationships can be strengthened during times of uncertainty

    • Clients want to hear from their advisors

    • Take a “Victory Lap” if you sold permanent life insurance to your clients, call them to reaffirm the reason you recommended life insurance as a portion of their financial plan.

  • Advisors have the opportunities to capture client demand that will follow the pandemic by being proactive today

Opportunities Right Now

  • Indexed Universal Life

    • “ZERO IS YOUR HERO” means more today than it has ever meant

    • Purchase for DOWNSIDE PROTECTION – UPSIDE POTENTIAL

    • Consumers typically believes that loss is more painful than gains are pleasurable

  • Guaranteed Universal Life

    • Carriers have not made significant pricing changes YET!  Now is the time get current pricing.

  • Policy Review (when isn’t this an opportunity 😊)

    • Great opportunity to review old underperforming policies

    • Review all policies to see if you can improve the client’s situation

Life Insurance Process Improvements

  • Selling with Social Distancing (see attached document)

    • Accelerated Underwriting

    • Non-Medical Underwriting

    • Improved Cycle times

  • Digital Tools

    • Drop Ticket Platforms

      • VIVE

      • iPipeline

      • ApplicInt

      • Allegis Mobile App

    • e-Applications

      • iPipeline

    • e-Delivery

For a deeper dive into these or any ideas to help grow your business, contact anyone on the Life Team @ 1.800.418.1788